Mercedes Benz to launch 12 completely new cars by 2020
Increased investment and plans to introduce 12 completely new models by 2020 are part of the Mercedes Benz aggressive growth plan which has been announced by the company. Speaking at the Shareholders annual General Meeting on Wednesday, Dieter Zetsche, Chairman of the Board of Directors of Daimler AG and Head of Mercedes Benz Cars has revealed the company’s upcoming strategies for the year ahead.
At the meeting, Mercedes Benz announced to launch 12 completely new cars in the market. These cars will have no predecessors, and all of them will be launched by 2020. Apart from this Mercedes Benz also plans to introduce new mobility solutions and digitization under the ‘Mercedes Me’ concept. Under the ‘Mercedes Move Me’ concept, the company aspires to expand its leadership position where mobility services are concerned while concentrating on superior technology at competitive pricing.
Mercedes Benz has also been successful in their efforts to reduce fuel consumption and emission of its fleet in Europe by 25% over the past five years. The foray of Daimler into the Indian truck market has been noteworthy and it is in India that chassis from BharatBenz trucks are used to develop BharatBenz buses for the volume segment.
In India, Mercedes Benz has registered a 27.12% increase in sales during the first quarter of 2014. The company is optimistic about its performance in the Indian luxury market and plan as many as six new models. These new launches will include compact cars, a new sedan and an SUV while added distribution networks across the length and breadth of India are also planned. With new growth plans and new products in India, Mercedes Benz strives to once again capture its position as the top luxury car maker not only in India, but in the world.
Source The Hindu
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