Mercedes-Benz S-Class announced 2014 World Luxury Car at NYIAS

Mercedes-Benz S-Class is the recipient of the 2014 World Luxury Car award at New York International Auto Show (NYIAS). This is the 1st year for the World Luxury Car award. The category was created to recognise higher-price premium cars being sold in more limited numbers globally.

Mercedes-Benz S-Class IndiaThe category saw an initial entry list of 10 prestigious cars which was reduced to a a short list of 3 finalists. The other 2 finalists were Bentley Flying Spur and Range Rover Sport.

“It is not only our customers who expect a new S-Class to set standards – but also the journalists,” says Prof. Thomas Weber, Member of the Board of Management Daimler AG, responsible for Group Research and Mercedes-Benz Cars Development. “The success of the S-Class in this category makes us very proud indeed, and once more demonstrates that we have met these expectations.”

The World Car jurors observed that, “Mercedes dominates the big luxury sedan market worldwide and the challenge of the sixth-generation S-Class was to be even better than the fifth-gen model. They did it by creating a car so far advanced in this segment that competitors pretty much have ceased trying to go head-to-head with the S. The exterior is completely new and the interior is spectacular on a whole new level.”

Mercedes-Benz S-Class was launched in India back in January at a price of Rs 1.57 crores (ex sh Delhi). With only 1 variant on offer, S500, the 2014 S Class was sold as a CBU at launch time. The 1st allocation of 125 cars in India were sold out in 16 days after launch announcement at which time pre-bookings for April 2014 delivery were an option. Mercedes-Benz India began new S-Class local production at its manufacturing facility in Chakan, Pune in March 2014. Last month, waiting period for S-Class stood at 3 months.