Mercedes-Benz S Class sold out in India, even before 8/01/14 launch?

Mercedes-Benz India continues their product offensive into 2014, as they have announced the launch of new S-Class on 8th January 2014. But, even before the car is launched, the new S-Class is sold out for the first three months.

To be launched in India with only one variant, the top-end S500, which will be powered by a V8 4.7l twin-turbocharged petrol engine delivering 455 hp at 5250 rpm and 700 Nm torque at 1800-3500 rpm. The epitome of luxury on wheels from Mercedes-Benz is expected to come at an approximate price tag of Rs 1.6 crores, which is much higher than competition. Even then, the customers are not deterred, and Autocar reveals that the first 3 month’s quota for India has been sold out. 2014 S Class S500 will be sold as CBU in India.

Mercedes-Benz S Class sold out, even before India launch

The new Mercedes Benz S Class has been praised around the globe, and by some it is also considered as the world’s best car. The demand is such that Mercedes-Benz has started special shifts (at their plant in Sindelfingen from where the S Class is produced) to meet the growing demand. Four Saturday shifts have been introduced while work day will be extended by 30 minutes. For 2014, work days will also include additional 74 minutes to cater to increased demand.

Mercedes Benz S Class is selling fast and hence the company needs to expand production to keep pace with demand not only for the S Class but also for its smaller models. Mercedes Benz sold a total of 7,617 units of S Class last month thus making it the most popular vehicle in its segment. The company is also boosting supply of C Class and GLK compact models by adding shifts to its Bremen plant where 10 special shifts have been added in November and will continue to the end of this year.

The company delivered 1,322,500 passenger cars during the year resulting in a 10.7% increase over the same period in 2012. Mercedes Benz is striving to recapture its title as the world’s best selling luxury automaker by 2020, after slipping to third place in 2011 behind BMW and Audi.