Mercedes Benz to bring C, E and S class branding to SUVs?
It appears Mercedes Benz is changing names of Sports Utility Vehicles (SUV) and Crossovers in order to make their position in market clear. Current nomenclature does not help everyone understand without acquaintance, the segment each Merc SUV falls into.
New naming structure was given away by Mercedes Benz GLA SUV, which is related to A class. In 2014 Beijing Motor Show, Merc showcased GLC coupe concept, attempting to tie GLK with C class. It is clear that Mercedes Benz is renaming forthcoming second-generation GLK to GLC, which will be unveiled in 2015.
The company may also remove M class brand for new GLE badge, which would be seen in upcoming facelift version in 2015. Production version of GLC Coupe concept will also wear GLE moniker. Top of line GL SUV will be christened as GLS, making it clear that it is the S class equivalent of Mercedes Benz SUVs.
Via – autoweek
Email - [email protected]
Latest posts by Ashwin Ram N P (see all)
- Mahindra and Pininfarina have not formed any deal over a possible takeover - April 30, 2015
- This 2016 Toyota Fortuner render could be the real thing - April 30, 2015
- MV Agusta India launch expected this year, with a local partner - April 30, 2015