Mercedes-Benz V-Class car partner of 2014 Ironman European Tour
World Triathlon Corp (WTC) has confirmed Mercedes-Benz as the Official car partner of Ironman European Tour for 2014 and 2015. This European long-distance triathlon series partnership helps Mercedes-Benz extend its premium automotive brand presence in this elite endurance sport class.
The coming together of Mercedes-Benz and Ironman in Europe is highlighted in a video teaser with focus on the Mercedes-Benz V-Class. V-Class MPV replaces Viano and was shown for the first time earlier this year. New V-Class is the youngest and most spacious member of Benz’ passenger car family for sporty, active folks.
“The IRONMAN European Tour is the ideal platform for addressing discerning people who are sports enthusiasts and active in their leisure time in our most important sales markets and to make the V-Class part of their lifeworld”, says Klaus Maier, Head of Marketing and Sales at Mercedes-Benz Vans. “Versatile and uncompromising like an IRONMAN athlete, our new MPV holds its own in the various disciplines of everyday life. That makes it the perfect vehicle for athletes who have special requirements where space is concerned because of their training and competition equipment, and at the same time need the highest standards from their vehicle where their work and family life is concerned”, says Maier.
“IRONMAN and Mercedes-Benz make a perfect and powerful combination. Both brands are renowned for their firm belief in passion, quality and determination to provide their customers with a great experience. We are confident that IRONMAN is the perfect platform to present the new V-Class and are happy to welcome Mercedes-Benz as a major partner of our races and our flagship event in Frankfurt”, adds Thomas Dieckhoff, Chief Executive Officer of IRONMAN Europe, Middle East & Africa.
Through 2014, Mercedes-Benz will be present at 9 races in 8 countries, including Germany, Denmark, France, Austria and Spain, playing an important role in Frankfurt am Main, Ironman’s premier event in Europe. On 6th July 2014, the international triathlon elite will compete here again in the Ironman European Championship. V-Class vehicles will be used for support and shuttle service at all 2014 Ironman European Tour national competitions.