Mercedes Benz StarDrive Experience is being offered by Mercedes Benz along with Mobil1. Here, Bollywood star Farhan Akhtar who is also first customer of the new Mercedes Benz M Class SUV, tested limits of Mercedes M Class at the airport tarmac while a host of customers who also participated in the StarDrive across India got a chance to experience the StarDrive in Mumbai along with the superstar.
2012 saw a total of 2400 participants while 7500 participants from 19 Indian cities have participated in the StarDrive Experience to date. This venture entails a team of expert drivers who have between 12 to 15 years of professional racing experience. It aims at educating customers about the nitty-gritty’s of handing facilities on critical road conditions in a safe and controlled manner by simulating rear life accident situations and off road conditions.
Bollywood singer, director and actor Farhan Akhtar enchanted audiences with his presence at the event held in Mumbai. He was also the first customer of the Mercedes Benz M Class and was seen proudly seated in his prized vehicle.
Mobil1 has a long and strong association with Mercedes Benz and motorsports. ExxonMobil (world’s largest company by revenue) provides the auto manufacturers with Mobil1 lubricant technology and support so as to bring about next generation lubricants for car engines and gearboxes. Partnering with Mercedes Benz in this StarDrive Experience has been a privilege for the company.
Mercedes-Benz India showcases the technological prowess of its vehicles at StarDrive Experience Mumbai
- StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Mobil1
- Bollywood star Farhan Akhtar tests the vehicles’ limits in the airport tarmac
- · Select customers who participated in Stardrive across India get a chance to experience Star Drive in Mumbai with Farhan Akhtar, who is also the First customer of the new M-Class in India
- · With over 2400 participants in 2012 alone and more than 7500 participants across 19 cities since its inception, StarDrive Experience has been one of Mercedes-Benz India’s most successful experiential marketing property.
- · StarDrive Experience is conducted by a team of driving experts with professional racing experience of 12-15 years.
Mumbai: After giving an adrenaline gushing experience to the motoring aficionados across the country, Mercedes-Benz India got the grand finale of the nationwide signature driving experience programme, “StarDrive” in Mumbai today. This exciting journey was brought to life by Mercedes-Benz to showcase the unmatched performance of its products combined with the finesse of engineering technology and luxury. The StarDrive Experience by Mercedes-Benz aims to educate its prospects and consumers about the handling of critical road situations in a safe and controlled environment by simulating real accident & off road conditions.
The enthusiasm for StarDrive Experience was enhanced by the participation of a very special customer of Mercedes-Benz India, who is also the First owner of the New M-Class, renowned Bollywood actor, director and singer, Farhan Akhtar.
Mr. Debashis Mitra, Director Sales & Marketing, Mercedes-Benz India: “With the StarDrive Experience, Mercedes-Benz India continues to present a fascinating and adventurous extravaganza for its customers. The StarDrive Experience combines the essential elements of driving experience with simulation of critical road situation and embodies Mercedes-Benz’s spirit of innovation with an element of fun. This unique experiential marketing initiative now in its third year has been a key demonstrator of the technological prowess each Mercedes-Benz car embodies.” He further added “The participation of close to 7500 customers and enthusiasts in StarDrive Experience since its inception is a testimony of the trust the brand enjoys. We are extremely enthused by the resounding success of StarDrive Experience over the years and it makes us confident of our deep understanding of the pulse of our customers and we will bring StarDrive Experience 2013 with newer innovations.”
Raymond Wong, CEO – ExxonMobil Lubricants Private Limited India, the sponsor partner for this event, said: “Mobil 1 has long been the lubricant of choice for race teams competing in Formula One – one of the most demanding motorsports series. We have a long history and a strong association with Mercedes-Benz and motorsports. ExxonMobil provides Mercedes-Benz with Mobil 1 lubricant technology, expertise and support to develop next-generation lubricants for car engines and gearboxes. And it is a privilege for us to be a partner in the Mercedes-BenzStarDrive Experience, which is aimed at giving participants a unique driving experience through various tough simulations to showcase the power, agility, unparalleled safety features and engineering technology of these cars. The world’s leading synthetic motor oil brand, Mobil 1, features anti-wear technology that provides performance beyond conventional motor oils and exceptional protection against engine wear, under normal or even some of the most extreme conditions. Mobil 1 flows quickly in extreme temperatures to protect critical engine parts and is designed to maximize engine performance and help extend engine life.”
The dynamic Mercedes-Benz off roaders like the M-Class and the GL-Class along with the C-Class and the E-class were put to test their power and performance under this exclusive drive experience. The exciting line up of C 63 AMG, E 63 AMG further raised the bar of performance during the drive. The off-road and on-road performance in terms of agility, simulation and dynamics of all the vehicles were brought to the knowledge of the prospects and the customers. The participants could experience the tangible benefits of world-class safety technologies like Pro-Engineering Package, Airmatic Package, 4ETS, Downhill Speed Regulation (DSR) etc. during the driving program.
Mercedes-Benz has always pioneered the introduction of technology and innovation through its cars. Safety has been a prime feature in Mercedes-Benz vehicles and the cars are designed with this aim. Over the years Mercedes-Benz has introduced various revolutionary technologies ranging from essential occupant protection system (PRE-SAFE), Neck-Pro, Attention Assist System that have created a benchmark in terms of passenger safety in the automobile industry.
This is the third edition of Star Drive 2012 was kick started with Kochi and went on through Bangalore, Chennai, New Delhi and Chandigarh with its grand finale in Mumbai. Participants at the StarDrive Experience can share their exciting experiences with their family & friends through the Wi-Fi enabled iPads installed in the high end Star Lounges – an exclusive hospitality area which is created for the participants of StarDrive by Mercedes-Benz.
This year the event activities are divided into following sections:
1. PRE-SAFE Demonstration activity: Dynamics of Mercedes-Benz sedans – C-Class and E class namely safety, agility and performance like PRE-SAFE®, ESP® are brought to the fore through controlled demonstration activities.
2. Off-roading demonstration activity: Tangible benefits of key off-roading technologies like Pro-Engineering Package, Airmatic Package, 4ETS, downhill speed regulation (DSR), etc. are showcased through demonstration activities with MB SUV’s – GL-Class and ML-Class. Artificial parcour set-ups have been created that resemble natural off-road terrains to demonstrate off-roading features in MB SUV’s. These parcours have been designed on the basis of global guidelines made by Mercedes-Benz driving events team at Germany for creating parcour set-up for globally held driving events.
StarDrive Experience is an Avante Garde initiative by Mercedes-Benz India and is in association with Mobil 1 and Daimler Financial Services. This is a part of Mercedes-Benz India’s strategy to increase its engagement with customers and patrons across the country. With initiatives such as this and mb.Feel It! – the new design philosophy of the Company, it aims at connecting with the youthful, vibrant and energetic audience of the country.