Million Bentley Facebook fans
In celebrating 1 million likes on their Facebook page, Bentley is giving their digital followers an opportunity to put their names on Bentley’s own Facebook Fan Wall, to be displayed at their Crewe headquarter.
For the fan wall, Bentley Facebook followers will submit their name using a specifically designed Facebook app, on a first-come-first-served basis. The Fan Wall will hold 25,000 names will also be visible on Facebook. Online users will be able to zoom in to find their names using the interactive tool. Bentley’s Facebook page created in March 2012 keeps fans updated about latest news from the company.
Stefan Büscher, Marketing and Product Director of Bentley Motors, said, “Social media forms a key part of our communications strategy and is a vital tool to keep our fans informed of the latest Bentley developments across the globe. The Bentley Facebook Fan Wall is just a small gesture, showing our gratitude to our fans for their continued support and feedback and we look forward to delivering more exclusive content for them to enjoy and share.”