MINI Cooper Olympic global strategy to help BMW Group defend their share in auto market
Car maker BMW which saw its first fall in earnings in almost 3 years has used MINI as a flag bearer for the company’s image…
Some of MINI’s competitors include Italian car maker Fiat which has launched the 500L in direct competition to the MINI. Peugeot which currently supplies engines for the MINI has launched the DS3 while Mercedes has increased its small car lineup to five from the current two. Daimler and Audi too have designed rival models to contest Mini’s position in the market.
Keeping all the competition in mind MINI has expanded its Paceman model and one can hope to see lower emissions and sportiness incorporated within vehicles designed with the Mini brand. Mini is looking to expand its range to 10 models which will help market competition and thereby influence healthy growth.