During 2012 BMW Group unveiled its MINI brand of cars to India at the 2012 New Delhi Auto Show. MINI cars boast of iconic simple straight lines and interesting features like LED waterfall lighting, dual tone leather upholstery as also cruise control systems and superior audio system. The MINI Cooper was also on display at the 2012 Sunburn event held in Goa.
Since its launch in April 2012, MINI cars have been appreciated by many individuals in India. Youthful design and cutting edge technology have allowed the brand to exceed expectations in Indian car markets. 2012 was a fruitful year for this brand as it sold 302 cars which included 143 MINI Coopers, 97 MINI Convertible variants and 62 MINI Countryman models.
Superior styling and quality coupled with driving fun makes these models compatible for all age groups. Such a profile from MINI has brought out a change in minds of buyers who often opt for quality rather than those inclusive of a fun factor. Efficient petrol engines and superior designed six speed automatic transmission systems are provided within these MINI models. Sales of MINI have been enhanced with opening of four outlets in the country of which two are situated in New Delhi while one is in Mumbai and Hyderabad respectively. For more information, scroll down.
Excitement Unlimited! MINI sprints ahead in India.
Gurgaon. MINI has made a successful market entry in India with delivery of 302 cars to customers in 2012.
Mr. Philipp von Sahr, President, BMW Group India said, “India happens to be the 100th country where MINI has established its presence. We were always confident that MINI’s cutting-edge spirit and fresh, fashionable styling will be loved and welcomed by its fans in India too. Since its launch in January 2012, MINI’s success in India has far-surpassed all expectations. We are growing steadily and our main focus is to successfully establish the MINI brand in India in its first years.”
In 2012, MINI India has delivered the following cars –
Product – Units
MINI Cooper – 143
MINI Convertible – 97
MINI Countryman – 62
Total – 302
“No other car brand in the world is as exciting as MINI. Around the world, MINI has become a byword in the premium small car segment for expressive design, premium quality and unmistakable driving fun. MINI has established itself as a unique brand, associated with tradition and irresistible charm that wins over all age groups. MINI’s innovative profile has enabled the brand to win over a trend-conscious and quality-oriented target group.” Mr. Philipp von Sahr, President, BMW Group India added.
Introduced as a premium brand in India in January 2012, the MINI model range is available in India as Completely Built-up (CBU) units.
MINI dealerships display MINI (MINI Cooper and MINI Cooper S), MINI Cooper Convertible and MINI Cooper S Countryman which are available in six-speed automatic transmission with powerful and efficient petrol variants.
MINI India has four exclusive outlets in the Indian market: Deutsche Motoren and Bird Automotive in Delhi (National Capital Region), Infinity Cars in Mumbai and KUN Exclusive in Hyderabad. By end of 2014, MINI will increase the number of dealerships to eight in India.