Mobil 1 took F1 fans closer to the action with toll-free DND on Indian GP race day
Mobil 1 offered fans and enthusiasts a novel way of reaching the F1 destination at Buddh International Circuit the past weekend for the 2013 Indian GP with toll free access while crossing the DND Flyway. This was part of the company’s marketing strategy so as to get fans ‘Closer to the Action’.
Mobil 1, a company that has been associated with motorsports for over 4 decades and with F1 for over 3 decades has been actively involved in the 2013 GP by supplying race fuel and high specification engine oils for the smooth and efficient functioning of the vehicles.
Branding was clearly visible at Terminal 3 (T3) of Delhi airport and at Delhi-Noida-Delhi toll plaza as part of the company’s “Brings You Closer To The Action” campaign. Posters, hoardings, wall paintings, online branding and radio advertising were part of Mobil 1′s Motorsports promotions.
“Mobil 1 enjoys more than 40 years of association with motorsport, and over 30 years with Formula 1. With F1 in its third year in India, ExxonMobil promises to bring motorsports fans closer to the action and provide them with unique racing experience. Through Mobil 1, we are dedicated to provide efficient and smooth functioning of performance engines around the world. To help illustrate what Mobil 1 can do for engines, we wanted to do our part to pave the way for F1 fans during race day,” said Ravi Sundar, General Manager, Marketing, ExxonMobil Lubricants Pvt. Ltd India.
“Mobil 1 is committed to Motorsports and our aim is to ensure maximum visibility during this year’s F1 and thus we have used multiple platforms of branding. The out of home (OOH) advertising further re-instates our commitment to bring the F1 experience closer to enthusiast. The campaign aims to engage F1 fans, auto experts and I am especially pleased with some of the unique messaging on radio from Jenson Button and other auto experts. Delhites and NCR residents can expect more exciting F1 outdoor campaigns in the time to come,” he added.