MRF ranks highest in customer satisfaction with original equipment tires in india for a 5th consecutive year
Overall satisfaction averages 844 in 2014, a 10-point improvement from 2013. Satisfaction improves in all four factors year over year, most notably in tire appearance (+11 points).
While the percentage of owners who experience a tire-related problem declines to 10 percent in 2014 from 12 percent in 2013, overall satisfaction drops by 77 points when a problem is experienced, compared with a 58-point decline in 2013.
Road hazard/puncture is the most commonly experienced problem. Surprisingly, 35 percent of owners who experience a tire problem do not take it in for repair.
Study Rankings: MRF ranks highest in overall customer satisfaction for a fifth consecutive year, with a score of 850 points. MRF performs particularly well in the appearance, durability and ride factors. Bridgestone ranks second with a score of 848.
The 2014 India Original Equipment Tire Customer Satisfaction Index Study is based on 4,449 responses from new-vehicle owners who purchased their vehicle between May 2011 and August 2012. The study was fielded between May and August 2013.