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New 2015 Silverado HD Stars in Chevrolet Super Bowl Romance Ad

2015 Chevrolet Silverado HD Super Bowl XXXXVIII Ad

The 2015 Silverado HD’s first TV ad, “Romance,” is a charming story about a man, his truck and a new bachelor in town. It follows a handsome cattle rancher as he transports his stud-bull to an exciting, romantic rendezvous across town in the new Silverado HD – Chevrolet’s strongest and most advanced heavy-duty pickup ever.

“We like how ‘Romance’ uses humor to show the power and capability of the truck and the interesting demands our customers place on their heavy-duty trucks,” said Tim Mahoney, Chevrolet’s global chief marketing officer.

The commercial was filmed in Austin, Texas, and is set to the 1975 hit, “You Sexy Thing,” by the British group Hot Chocolate. It was developed by the Silverado’s agency of record, Leo Burnett Detroit. The spot shows off the truck’s exterior design and towing capabilities, as well as the available Duramax diesel engine and Allison® transmission.

2015 Chevrolet Silverado HD Super Bowl XXXXVIII Ad

About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

Email - pearl@rushlane.com

 
 

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