New Audi A3, Designed without compromise: Doberhuahua
Audi of America’s 60-second Big Game spot version Doberhuahua is now live on Youtube. The ad features an all-new Audi A3, and highlights an unsightly outcome of when people compromise, and how things go terribly wrong. The spot airs on February 2 during 1st in-game break after the 3rd quarter kickoff. San Francisco-based Venables Bell & Partners created the spot.
â€śUnlike other entry-level luxury sedans, the Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The Audi A3 doesnâ€™t compromise on luxury, design or performance,â€ť said Loren Angelo, Director of Marketing for Audi of America. â€śThrough the use of this unlikely new character â€“ the Doberhuahua â€“ Audi illustrates how compromise can be frightening in a humorous, memorable way.â€ť
Noam Murro directed â€śDoberhuahuaâ€ť, follows a young couple in their hunt for the perfect dog between a Chihuahua and a Doberman Pinscher. The pet store owner suggests a comprise and a new mix breed. The result is a Doberhuahua, with a disproportionately large head that quickly takes over the city, wreaking havoc and leaving chaos in its wake. â€śCompromise scares us too,â€ť says Audi at the end. The hashtag used is #StayUncompromised.
AUDI RELEASES BIG GAME SPOT â€śDOBERHUAHUAâ€ť ON YOUTUBE
The all-new Audi A3 lineup begins with the A3 sedan, which goes on sale in the spring of 2014. The A3 sedan plays a pivotal role in the soon to be expanding Audi A3 family and will be priced from a base MSRP of $29,900. It will be joined later in the fall of 2014 by the Audi A3 Cabriolet, A3 TDI clean diesel sedan, the high-performance S3 sedan and in early 2015, the A3 Sportback e-tronÂ® gasoline electric plug-in hybrid (PHEV). The Audi A3 family breaks the boundaries and raises the bar as to what is expected out of entry-level luxury vehicles. The A3 marks the first time that an A-segment vehicle will offer MMIÂ® technology, Audi drive select, 4G LTE connectivity and Bang & OlufsenÂ® audio.
Audi year-after-year has delivered highly-rated and innovative big game campaigns. Last year, Audi posted its game day spot, â€śProm,â€ť to its You Tube page along with three alternate endings prior to the game and allowed viewers to choose how they wanted the ad to end. In 2012, Audiâ€™s entertaining spot â€śVampire Partyâ€ť showcased the power of progressive engineering with the brand’s signature LED headlight technology. In 2011, Audiâ€™s “Release the Hounds,” featuring the Audi A8 and a cameo by Kenny G, redefined luxury and became the first game day spot in history to use a Twitter hashtag.