Neymar drives Castrol for 2014 FIFA World Cup Campaign
Official Sponsor of the 2014 FIFA World Cup, Castrol today announced Brazil and FC Barcelona forward Neymar as a global brand ambassador. The partnership will run for 12 months, and sees Neymar, become the face of Castrol’s World Cup promotions alongwith a new Castrol activation to be launched in April.
A. S. Ramchander, VP Global Marketing at Castrol, said: “We are thrilled to be working with Neymar. He demands the best performance from himself in every game he plays, just as Castrol demands the best performance from our oils every time the engine starts. The 2014 FIFA World Cup™ is the perfect opportunity for us to combine our respective passions for superior performance, innovation and football.”
Fellow Castrol ambassador and two time World Cup winner, Cafu, spoke about the expectations on his country’s most prized asset: “Neymar has shown some outstanding displays of football in his international appearances, and received worldwide acclaim for his sensational performance throughout the FIFA Confederations Cup 2013.I, and all Brazilians, have high hopes that he will play a pivotal part in our country’s quest to lift the trophy this summer in front of a home crowd.”
The partnership was signed in consultation with Rhodri Burgess of Wasserman Media Group, who has previously worked with Castrol to secure the services of Cristiano Ronaldo, Cafu and Marcel Desailly. Castrol’s portfolio of high performance lubricants include Castrol EDGE, Castrol MAGNATEC and Castrol Power1, are available in almost 140 countries worldwide.