Mumbai Sales and Marketing facility for Nissan and Datsun India
Nissan India has opened its Sales and Marketing Headquarters in Mumbai, inaugurated by Takashi Hata, Senior Vice President Nissan Motor Co., Ltd and Chairman of Nissan’s Africa, Middle East and India region. Located in the Equinox Business Park, Kurla (west), it spans 17,000 square foot area and is Nissan’s second largest office in India. Of Nissan’s current 200-strong workforce, to begin with 50 staff will be based in Mumbai to create a sales, marketing and dealer management activity hub. Around 150 employees are expected to work here by year end.
The Sales and Marketing facility at present houses sales, marketing, communications and dealer management teams for both Nissan and Datsun brands, among other aspects. Nissan’s regional office in Delhi is part of a wider strategy to expand local presence and reach in India. Regional bases will be established in other major Indian cities in due course of time.
Speaking at the occasion, Kenichiro Yomura, President – Nissan India Operations, said, “We have implemented significant improvements to our business structure in India. As a result, Nissan Motor India Private Ltd has assumed full responsibility for the sales, marketing and distribution of all Nissan and Datsun-branded vehicles and parts in India. The inauguration of our sales & marketing headquarters in Mumbai is a key step to help expand our reach and visibility to our customers in this very important growth market.”
He added, “Our Chennai office will continue to be the nodal hub for Nissan Group operations in India as it is located close to our manufacturing and R&D centers. Mumbai is important for us from a business point of view offering us better reach to our pan-India stakeholders. We now plan to further increase our local footprint by setting up additional operations in strategic locations across India.”