Nissan car sales in Google India GOSF 2013


Nissan cars will be retailed online from December 11th to 14th, 2013, as the company participates in the Great Online Shopping Festival (GOSF) 2013. Google has extended this mega event by a day following overwhelming response from shoppers which included over a million users visiting the site in the first 24 hours.

NISSAN GOOGLE INDIA GREAT ONLINE SHOPPING FESTIVAL 2013This is the second edition of India’s Great Online Shopping Festival which started on 11th and will now go on till 14th as against 13th December as originally planned. Nissan will also retail its cars online and customers can book their models using debit or credit cards.

Nissan buyers will need to visit over the period of this Great Online Shopping Festival make their bookings and will be able to make their payments online. These customers will then be contacted by Nissan dealers with details with regard to other formalities and delivery status of their booked models.

Nissan is also offering cash benefits  for the Teana and for  its Terrano SUV. Considering that Nissan has announced price hike from January 2014, this may be the last chance for those eager to own a Nissan model at current prices. The Nissan range in India includes Sunny, Nissan Evalia, compact hatchback ‘Micra’, recently launched ‘Terrano’, luxury sedan ‘Teana’, SUV Nissan ‘X-Trail’ and sports car Nissan ‘370Z’.

Mr. Nitish Tipnis, Director, Marketing, Hover Automotive India said, “We are delighted to partner Google India for this exciting Shopping Festival. Nissan’s association with this hugely popular festival is yet another expression of our commitment to market our vehicles uniquely. Partnering with Google helps our associaton with the digital medium to enable brand Nissan and our dealers provide easier and convenient ways to purchase cars in India. This partnership strengthens and widens the customer base to the entire internet audience including smartphone users which is the largest traffic geenerator.

”We want our consumers to experince the globally renowned Nissan cars well known for technology, luxury and comfort –all at an affordable price point and low cost of ownership. Nissan has always been on the forefront of innovation both in the cars we produce and also how we present and communicate our brand,” added Mr Tipnis.

Mr. Nitin Bawankule, Industry Director, eCommerce, Local & Media, Google India said, “We are delighted to see Nissan participation in The Great Online Shopping Festival. We have introduced many new categories and partners this year and the consumer response to the second edition of the initiative has been great. We are hopeful that this association will help Nissan to set new benchmarks in the Auto industry and help build consumer confidence in booking cars online.”

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About the author

Pearl Daniels

Pearl Daniels

Former freelance writer, Pearl Daniels is in the auto industry since 2011, having established herself as a widely read staff writer since 2013. Her keen eye for industry news, daily need to break down latest events, and quest to not miss a single launch detail, gives you the most refreshing morning news on weekdays.

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