Nissan do Brasil (NBA) release Olympic theme ad campaign for Brazil
Though 2012 Olympics have just drawn to a close and the next Olympic Games are scheduled to be held Rio in 2016, Nissan has already…
The advertisement shows the character ready to face opponents and be successful despite obstacles much in same way as Nissan is able to surmount all difficulties in order to compete against it rival auto manufacturers. Preparations for being sponsors to the 2016 Olympic Games, Nissan, Brazil has sent an executive committee to study the way the Games function and in what way they would be able to represent themselves at the events.
Nissan is keen to ensure that they are suitable represented and will do their best to leave no stone unturned to be major automotive sponsors for the 2016 Games. Nissan is clearly on its way in the world’s sixth largest economy. Sales of Nissan doubled between the years 2010-2011 to over 67000 vehicles. By early 2014, Nissan will be opening a new world class manufacturing plant in Resende, Rio de Janeiro thus creating job opportunities for over 4000 persons.
Nissan | Investindo no Brasil e no sonho Olímpico 60″
News release: Olympic Spirit is the Theme of New Nissan do Brasil Advertising Campaign
Nissan do Brasil (NBA) launched an ad campaign to reinforce its relationship with Rio de Janeiro, Olympic sports and to enhance the relationship of NBA with Brazilian athletes.
The ad campaign, featuring the 60-second spot, “Nissan | Investindo no Brasil e no sonho Olímpico,” mixes dream-like sequences with real-life situations to show the determination of a child in his pursuit to defeat professional “giant” runners.
In the narrative, the character makes it clear that he will face the opponents as equals and will win. Despite the obstacles, he never feels intimidated because he has fan support and knows that he, too, will become a giant.
Like Nissan, most Brazilian athletes have to overcome many difficulties to reach victory against giant competitors. NBA supports these athletes, and lives a common moment with them.
“Nissan believes in Brazil and Brazilian sport. That’s the reason we produced this compelling ad about overcoming obstacles. It is a special moment for athletes and we are proud to be part of it. This is another way for us to demonstrate that Nissan is committed to our country,” says Carlos Murilo Moreno, NBA Marketing director.