‘EVALIA moves like Music’ is the latest promotional campaign which has been adopted by Nissan for promoting its new EVALIA model. This campaign will aim to educate and attract customers to purchase the Nissan EVALIA which boasts of a new look and new concept where urban utility vehicles are concerned.
Through the TVC Nissan will showcase an emotional bond which is formed between and individual and their car coupled with a combination of fusion beats and sound. Interesting features of this urban utility vehicle like spaciousness, ease of parking, performance, maneuverability and an awesome fuel mileage of 19.4 kmpl will be brought to the notice of the public through the TVC.
Six noted music celebrities have come together to create this TVC which has been created by TBWA. These celebrities include Sunidhi Chauhan, Andrea Jeremiah, Anushka Manchanda, Swanad Kirkire, Vijay Prakash and Shantanu Moitra. The song track has been composed by Clinton Cerejo while the TVC has been directed by Shimit Amin.
In this ad the star cast is seen enjoying driving through traffic in the vehicle while listening to a fusion sound track which translates into the motto, ‘EVALIA moves like music’. Music has been chosen as the base for this ad as through music one can connect with various entities and in this case the Nissan EVALIA.