Nissan India sales decline 21% for Jan 2013: Hikes car prices
Just like Nissan India, most other car manufacturers in the country have started the year on a negative note. Analysts have already indicated that the year 2013 will see Indian auto industry experiencing mild growth. Fluctuating Indian currency, has pushed car manufactures to increase the prices of their cars in India. Nissan too has announced a hike in price of Evalia, Micra and Sunny by 2.5%, 1.5% and 2 % respectively. For 2013, Nissan will concentrate on increasing their dealer network and launching automatic variants of Micra and Sunny. Nissan India aims at gulping a 10% share from the Indian auto industry by 2016. Their current market share in India is at 1.6%.
Mr. Nitish Tipnis, Director – Sales & Marketing, Hover Automotive India (Nissan Motor India’s national sales company) said, “The price rise, which we have held back for several months, is to offset rising input costs and also ease the impact of currency fluctuation. Although we have to make this adjustment, our cars continue to represent outstanding value for our customers within the Indian market.”