Nissan Leaf electric vehicle Europe The Big Turn On campaign sees Dutch town Linschoten win
Dutch town Linschoten has been named as the most ‘switched on’ town in Europe. This is a result of a number of people pledging to…
This campaign was such a hit that 1 million clicks were registered well before the targeted date. The campaign aims to promote electric vehicle driving and influence people to do so while at the same time clearing doubts in the minds of people regarding usage of these vehicles.
The most turned on city will win 30 Nissan Quick Chargers while the best influencer in each participating European country will have the opportunity to win a Nissan LEAF EV. The Nissan LEAF is powered by a battery pack capable of providing an output of more than 90kW. The can car reach speeds of 145 km/h and is equipped with features like AC, satellite navigation and a rear view parking camera.
News release: Linschoten Crowned Europe’s Most EV Friendly Town
Linschoten announced as victor of Nissan’s 100 day, The Big Turn On Campaign
Linschoten, winner of Nissan’s The Big Turn On campaign, crowned most ‘switched on’ town in Europe
Nissan donates Quick Chargers to Linschoten to mark the victory
The Big Turn On: a 100-day, mass digital movement promoting 100% electric driving
Today the Dutch town of Linschoten has been named the most ‘switched on’ in Europe, after receiving the greatest number of pledges of support for electric driving of any town or city in Europe during Nissan’s campaign, The Big Turn On.
To mark the victory, Nissan is donating a number of its revolutionary Quick Chargers, which allow owners of vehicles compliant with the international CHAdeMO charging standard to recharge the battery to 80 percent capacity in just 30 minutes.
The Big Turn On was designed to encourage consumers from France, Germany, the Netherlands and the UK to consider the benefits of zero-emission driving, and to promote the Nissan LEAF as a safe, environmentally friendly and economical vehicle- with the range between charges being easily sufficient for the vast majority of daily trips.
The initial plan was to get one million people to click the ‘Turn On’ button (on The Big Turn On website, or via social media channels) within 100 days – but the campaign so captured the public imagination that Nissan hit this target 16 days ahead of schedule, on 21st June 2012.
The CHAdeMO standard Quick Chargers donated to Linschoten are among 400 that Nissan plans to donate to cities across Europe by the end of FY2012 to speed up infrastructure development. The first Nissan Quick Chargers have already been installed in the Netherlands and France.
About The Big Turn On
The Big Turn On is a 100-day campaign to demonstrate the benefits of electric vehicles, and to bust the myths that surround them through online influencers, owners, and celebrities. The influencers compete to turn the most people on to electric driving for their city, and the top influencer in each country can win a Nissan LEAF. The most turned on city after the 100 days will win 30 Nissan-designed Quick Chargers, capable of replenishing a Nissan LEAF battery to 80% charge in 30 minutes or less. The campaign is based online with outlets on YouTube, Facebook and the online hub at http://www.the-big-turn-on.com/