In China, Nissan Leaf rebadged while Juke shows up as Infiniti ESQ
Nissan’s rebadges are not new to China. The Leaf takes the same course as Nissan March which entered China as Venucia R30 and the Nissan Latio which was called Venucia R50, both named after the Roman goddess Venus. The new Venucia e30 now follows with Nissan gearing up to sell this new electric car in China from September 2014.
Ready for Chinese markets by September this year, the company plans to build 1000 units of Venucia e30. Dongfeng Nissan Passenger Vehicle Company is a business unit of Dongfeng Motors Co, which has a joint venture with Nissan. The company is actively engaged in research and development, manufacturing and distribution of passenger vehicles. The five stars on the Venucia brand logo represents the five brand promises which include respect customers, create value, do the best, achieve world-class quality and seek the dream.
With the launch of the new Venucia e30, Nissan, with highest market share in the global electric vehicle space aims at capturing 20% of the country’s electric car market. The Chinese government has also shown a strong preference for EVs and offers enormous subsidies on pricing while they plan on building close to 400,000 charging stations by the end of 2015 could give EV sales a further boost.
Apart from this, Nissan Juke is also going to be launched in China, ofcourse rebadged. As of now information pertaining to this is sketchy, as all we have a couple of images (credit to Auto Home) which shows the Chinese variant of Nissan Juke. This will be launched as a more luxurious car under the brand name, Infiniti ESQ with a 1.6l mill generating 200 PS power.
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