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A relative newcomer in the Indian automobile market, Nissan is already building a reputation among Indian consumers. With aggressive sales and marketing strategies, Nissan within a short span of time has been able to establish it's prowess in India. In the past two years sales of cars by this brand have sky rocketed. The reason for Nissan's success in India is its accurate strategizing, planning and advertising. Already Nissan has established strong dealer presence with 50 outlets covering the country. Nissan aims to set up 150 outlets by 2015. Judging from the way things are moving in the Nissan camp, it should be least surprising if they surpass their target.
Needless to say the growth of Nissan in India has been exceptional and it's least likely that this automobile company will rest on laurels. Most of the revenue that has come in for Nissan in India is from the sale of its compact car 'Micra'. What's eagerly awaited from the Nissan camp is the' Evalia'. This spacious award-winning family seven-seater has received rave reviews and has been displayed at automobile exhibitions. The Evalia has been talked about for its aesthetic interiors and fuel economy in its class. The sophisticated features, style, and design of the Evalia have charmed auto experts.
Click here to see bit by bit updates and images from the 2012 Delhi Auto Expo right from 5th Jan 2012.
