Nissan Micra returns to Canada
It’s been over 2 decades since Nissan Micra was available in the Canadian market. The hatch has now returned, promising to be a fun small car that’s high on value. Nissan hosted a welcome-back event for the small car in Montreal. Micra’s Canadian line-up features the lowest cost of entry for a number of features.
“The point is to share with the journalists the car, explain the car, and then drive the car in urban and then highway conditions. Let them experience the product. Let them experience the value of the car,” said Meunier.
“One of the things that sets the 2015 Canadian Micra apart is the fun factor. So for things like personalization, we have a wide variety of very affordable packages, to front and rear sway bars. We are the only country in the world that has that, so dynamically it is fun to drive, and it’s fun to look at,” said Tim Franklin, Nissan Product Planning.
“This car is going to be a real complement to the line-up. It is going to broaden our appeal to the Canadians. I think it is really going to help us get to an 8 percent market share, and that is really what we want to accomplish with this,” said Meunier.
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