Almera launched in the Philippines in January 2013 is a best-seller in the automaker’s current line-up, accounting for about 20% of total sales under the Nissan brand. Nissan Philippines Inc. (NPI) started operations as the new national sales company for the Philippines on March 1.
“The introduction of Altima and Sylphy represents Nissan’s renewed presence in the Philippines with true global resources and a strong commitment to the market,” said Takao Katagiri, Nissan Motor Corporation executive vice president. “Today marks the start of a new chapter for Nissan in the Philippines and one that I am very proud to be part of.”
“The establishment of Nissan Philippines brings Nissan in the Philippines together into one, stronger entity – ‘One Nissan, One Direction’,” said Kenji Naito, president of NPI. “I am confident that NPI will pave the way to a bolder and more proactive Nissan in this fast-growing market, with a strengthened brand and enhanced sales power.”