Nissan Philippines Inc. (NPI) launch new Altima and Sylphy
Nissan has launched the all-new Nissan Altima and Sylphy in the Philippines. The event marks the beginning of operations for Nissan in Philippines. NPI also showcased the Nissan Almera NISMO Aero Package, inspired by Nismo‚Äôs motorsport techs.
Almera launched in the Philippines in January 2013 is a best-seller in the automaker’s current line-up, accounting for about 20% of total sales under the Nissan brand. Nissan Philippines Inc. (NPI) started operations as the new national sales company for the Philippines on March 1.
‚ÄúThe introduction of Altima and Sylphy represents Nissan‚Äôs renewed presence in the Philippines with true global resources and a strong commitment to the market,‚ÄĚ said Takao Katagiri, Nissan Motor Corporation executive vice president. ‚ÄúToday marks the start of a new chapter for Nissan in the Philippines and one that I am very proud to be part of.‚ÄĚ
‚ÄúThe establishment of Nissan Philippines brings Nissan in the Philippines together into one, stronger entity – ‚ÄėOne Nissan, One Direction‚Äô,‚ÄĚ said Kenji Naito, president of NPI. ‚ÄúI am confident that NPI will pave the way to a bolder and more proactive Nissan in this fast-growing market, with a strengthened brand and enhanced sales power.‚ÄĚ