Nissan Philippines Inc. (NPI) launch new Altima and Sylphy
Nissan has launched the all-new Nissan Altima and Sylphy in the Philippines. The event marks the beginning of operations for Nissan in Philippines. NPI also showcased the Nissan Almera NISMO Aero Package, inspired by Nismo’s motorsport techs.
Almera launched in the Philippines in January 2013 is a best-seller in the automaker’s current line-up, accounting for about 20% of total sales under the Nissan brand. Nissan Philippines Inc. (NPI) started operations as the new national sales company for the Philippines on March 1.
“The establishment of Nissan Philippines brings Nissan in the Philippines together into one, stronger entity – ‘One Nissan, One Direction’,” said Kenji Naito, president of NPI. “I am confident that NPI will pave the way to a bolder and more proactive Nissan in this fast-growing market, with a strengthened brand and enhanced sales power.”
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