Besides showcasing a new Concept vehicle and Versa Hatch, the Nissan booth at 2013 Detroit Auto Show will also be showcasing a new perfume. Titled Thé Vert Oriental, this perfume is an attempt to attract visitors to the Nissan booth for its unusual display. The Nissan Booth itself is designed by marketing firm George P Johnson Co.
It is to be seen with a 150 foot/45 sq. ft. wide halo that is built with special lighting effects and an interactive wall that showcases Nissan technology. This will be featured in 10 other global auto shows in the current year. This sweet smelling booth with Thé Vert Oriental will smell of green tea during Chinese spring harvest.
Once proving its worth and on receiving customer’s positive feedback the perfume will be in use at the company’s US showrooms. Nissan has launched five important vehicles in 15 months and needs to see that these vehicles are in fitting display. The 2013 Detroit Auto Show will see the debut of a yet unnamed concept model and a subcompact hatchback which is slated to be the five door 2014 Versa.