Novak Djokovic PEUGEOT international ambassador for 3 years
Novak Djokovic has now been announced as international ambassador for PEUGEOT. With this partnership, PEUGEOT confirms and strengthens its strategy in the tennis world. This is also the automaker’s 30th year partnership with the French Open, Roland Garros.
Novak Djokovic said, “I’m happy to represent a great French automobile manufacturer, recognised throughout the world, with an industrial history going back 200 years. In my eyes PEUGEOT embodies French elegance, refinement and the expression of a certain art of living”.
The partnership agreement allows use of Novak’s image in all of PEUGEOT’s activities, on all media and in all territories. PEUGEOT brand will appear on Novak’s left sleeve of his Uniqlo sportswear in all of the tournaments he enters. PEUGEOT does business in about 160 countries, and sold 1,700,000 vehicles worldwide in 2012, securing it’s 4th position in Europe.