‘Take on Anything’ personifies all what both MC Mary Kom and Mahindra Bolero stand for. Both are ready, willing and capable of tackling the most difficult of situations in their own paths be it a boxing arena or presenting the best of performance on most diverse road conditions. With this in mind Mahindra and Mahindra have presented London 2012 Olympic bronze medal winner M C Mary Kom with a Bolero SUV from Mahindra and Mahindra.
Mahindra Bolero is an ideal vehicle to be awarded to Kom who like the Bolero accepts any challenge which may come in its path. She also personifies the very basis of Mahindra RISE beliefs of entering into a male dominated sport with courage and confidence. Kom was presented the keys to the Mahindra Bolero by Mr. Vivek Nayer, Chief Marketing Officer – Automotive Division at M&M.
Kom on her part was happy to receive this power packed SUV which symbolizes here Take on Anything spirit. Mahindra Bolero has been at the top of SUV charts in India for the past 6 years. It displays superb performance and is a sturdy off roader capable of tackling all types of terrain.
India auto news release: Mahindra felicitates Boxing Champion ‘MC Mary Kom’ with India’s No.1 SUV ‘Bolero’
The 2012 Olympic medal winner ready to ‘Take on Anything’ with Mahindra Bolero
Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today felicitated London 2012 Olympic Bronze medal winner, MC Mary Kom, with its best-selling Sports Utility Vehicle (SUV), the ‘Bolero’.
The felicitation symbolizes the association of two strong entities both with the spirit of ‘Taking on Anything’ – ‘MC Mary Kom’ and ‘Mahindra Bolero’. Built to take on anything from bad roads to bad weather, the tough and rugged Bolero is a perfect match with Mary Kom’s ability to boldly take on competition in the boxing ring.
The ‘Mahindra Bolero’ is an ideal vehicle for India’s champion boxer, who, with her explosive performance at the recently concluded London 2012 Olympics, personified the Bolero attitude of ‘taking on any challenge’. In fact, Mary Kom is the epitome of Mahindra’s RISE philosophy by storming an otherwise male-dominated bastion by ‘Accepting No Limits’. She is also ‘Driving Positive Change’ – another element of Mahindra’s RISE ethos by altering society’s perception of what a courageous, confident and determined woman can achieve.
Presenting the keys to the Olympic medal winner and 5 times world boxing champion, Mr. Vivek Nayer, Chief Marketing Officer, Automotive Division, Mahindra & Mahindra Ltd. said “We are proud to be associated with MC Mary Kom. She has become a role model for the youth in India who wants to excel not just in sports but in any arena. Fighting all the odds to come out on top, she clearly symbolizes the ‘take on anything’ spirit of the Bolero SUV. With its rugged looks and plush interiors, the all-conquering Mahindra Bolero is the ideal choice for Mary Kom to make a personalized style statement.”
While receiving the keys to the vehicle, MC Mary Kom said, “I am very pleased to own the Bolero and I thank Mahindra & Mahindra for this very special gesture. With its rugged looks and power-packed performance, the Bolero is indeed a great compliment to my personality and I am looking forward to owning and driving this stylish SUV.”
Despite being an Olympic medal winner and 5 time world boxing champion, the holder of 3 Asian titles and 11 national titles, an Arjuna Award winner, a Padma Shri Award winner, a Rajiv Gandhi Khel Ratna Awardee, Mary also fulfills her roles as a mother, wife and daughter, with complete élan.
The Bolero is India’s No.1 SUV for 6 years in a row, a validation of the superior value proposition it offers along with its ability to traverse all kinds of terrain.