10 million and counting: Honda Activa ownership in India
New Delhi, April 24, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) – the Only Honda in Indian 2Wheeler industry has once again rewritten history as Activa – India’s largest selling automatic scooter has dethroned well entrenched competition motorcycle models to also become India’s No. 1 selling Two-wheeler in March’14. Noteworthy, that this is second time in FY 13-14 that Activa is No. 1 model in Indian 2Wheeler industry.
Overall, Activa sales have grown a phenomenal 65% from 108,815 units sold in March’13 to 179,956 units in March’14 and Activa is leading by a good margin of nearly 13,000 units over the 2nd largest selling two-wheeler model in India.
Speaking on this milestone, Mr. Yadvinder S. Guleria- Vice President, Sales & Marketing, Honda Motorcycle & Scooter India said, “We are excited that Honda Activa has once again become the highest selling two-wheeler of India in March’14 after Sept’13. This clearly indicates that Activa is exponentially getting acceptance as the most preferred choice of two-wheeler for commuting in the country. We are proud to share that Activa is now strongly making inroads in Tier-2 towns and beyond. Every month lacs of Indian families are choosing Activa over any other 2Wheeler. The success of revolutionary HET in our automatic scooters is further reaffirming Honda as the technology and mileage leader in automatic scooter segment.”
In FY 2001-02 Honda launched its first product – Activa and the rest is history. Activa re-Activated the dying Indian ATSC market. Backed by Activa, Honda’s automatic scooter sales skyrocketed 515% to 3.41 lac units in FY 2003-04.
A decade later, the legacy has only strengthened as more and more families, including increasing numbers of new female riders too, are hopping on the mobility bandwagon and choosing Activa.
Today, Activa is World’s No. 1 scooter sold in a single country. Such is the success that over 10 million Indians, both females and males, swear by ‘Activa’ as the ultimate automatic scooter.