Peugeot wants you to Kick it (football) to Brazil, #KickItToBrazil
Peugeot has begun an international adventure that is strengthened by its sense of social responsibility. The plan is simple. Pass the football from person to person until you Kick it to Brazil. Journey “kick-off” took place today, Thursday 6th March in Paris. The football will travel the world in 100 days, to cross 5 continents through 30 countries.
Since the ball must reach destination, every means of transportation including cars, bicycles, motor bikes, planes and, local means of transport will be used to complete the football’s journey. Official vehicles for the event are from the Peugeot Crossover range: 2008, 3008 and 4008.
When the football visits a country, daily events will be hosted and a short video clip will be generated for the day, and uploaded on online. Peugeot’s Kick it to Brazil campaign is being carried out in partnership with Facebook.
In connecting with the football’s followers, Peugeot will invite fans to choose what happens next or to come and meet the “Kick it to Brazil” team to personally interact with them. Those who come into contact with the football will be able to share their unique experience on Instagram too.
Through ‘One kiss, One Tree’, for each photo of a kiss being bestowed upon the football that is uploaded on the Kick it to Brazil site, Peugeot will contribute to the scientific and environmental initiative, the PEUGEOT-ONF Forestry Carbon Sink project in Brazil, which was initiated in 1999 and will be promoted by the French automaker until 2038. Peugeot’s contribution financed by the football’s journey will be used to planting additional trees to supplement the 2,000,000 trees of 50 different species already introduced through the project.
Journey carbon footprint will be compensated fully by carbon credits, allocated to the scientific, ecologic and socio-economic goals of the PEUGEOT-ONF Forestry Carbon Sink initiative in the Amazon. The football’s trip ends on 12th June 2014 in the Brazilian Amazon, the heart of the carbon sink project. It’s time to #KickItToBrazil