Polaris brings ATVs to Dimapur, Nagaland

Dimapur, 21st February, 2014: Polaris India Pvt. Ltd, a wholly owned subsidiary of Polaris Industries Inc., the world leader in off-road vehicles (ORVs) and All-Terrain vehicles (ATVs), has forayed into the North-East with the inauguration of its dealership in Dimapur, Nagaland.

16th dealership in India. First in North East
Dealership inaugurated by the Chief Minister of Nagaland Mr. Neiphiu Rio
North East key market for Polaris

The Chief Minister of Nagaland Mr. Neiphiu Rio inaugurated the dealership. All products of Polaris Off road vehicles will be available in the state through ā€˜Polaris Off Road Centreā€™ located in Dimapur owned by Mr. Troy Motherwell & his wife Ms. Chubainla Motherwell.

Polaris brings ATVs to Dimapur, Nagaland (1)This is the 16th dealership that Polaris India has opened since its inception in India on 24th August 2011. Besides Dimapur, Polaris has dealerships at Ahmedabad, Bangalore, Chennai, Cochin, Dehradun, Guwahati, Hyderabad, Indore, Jaipur, Srinagar, Kolkata, Lucknow, Ludhiana, Mumbai, and New Delhi.

Speaking at the inauguration Mr. Pankaj Dubey, MD, Polaris India said: ā€œNagaland is known for its natural beauty and tough terrains. The rocky and hilly paths of the region are the best to see Polaris vehicles in action. With Nagaland promoting tourism in the region, availability of Polaris Off road vehicles will help increase the tourism and the tourists will be able to enjoy unexplored areas with fun and ease. This new dealership underlines the importance we attach to Nagaland, north east, Indian market and growth prospects in the country.ā€

ā€œAll Terrain Vehicles are a niche segment in India. We are happy to be associated with the Worldā€™s No. 1 brand in ATV segment. Polaris is known for its innovations in off-road vehicles. We will provide the best off-roading experience to our clients in the Nagaland and nearby states which offers tremendous potential in this region owing to its terrain,ā€ said Mr. Troy Motherwell, Managing Director, ā€˜Polaris Off Road Centreā€™

Polaris brings ATVs to Dimapur, Nagaland (2)Off-Road vehicles are specially engineered to travel on rough and uneven roads, where other vehicles fail. Off-Road vehicles are widely used in sectors such as defence, paramilitary forces, agriculture, entertainment and tourism, among others. These vehicles are capable of providing a smooth drive even on rocky, slushy, desert and muddy surfaces.

Besides these dealerships, Polaris also has 20 Polaris Experience Zones spread across the nation that enable them to reach out to more people and in turn give the participants a chance to experience the off road racing experience within their city. There will be Polaris Experience Zone in Dimapur as well, which will be launched soon.

About Polaris India

Polaris India Pvt Ltd was established as a wholly owned subsidiary of Polaris Industries Inc. (USA), (www.polaris.com) which designs, engineers manufactures and markets innovative, high quality Off Road Vehicles (ORVā€™s), innovative All-Terrain Vehicles (ATVs), the Polaris RangerĀ®, (for recreational and utility use), Snowmobiles, Motorcycles and Electric powered vehicles. Polaris India Pvt. Ltd. launched its flagship products including ATVs, Polaris Ranger RZRĀ®, Side x Side Vehicles and Snowmobiles in India on 24th August, 2011.The iconic IndianĀ® Motorcycle, Americaā€™s first motorcycle company was launched in New Delhi , India on 22 January,2014 and the entire range of the all-new 2014 IndianĀ® ChiefĀ® was revealed.

Polaris India, has taken one giant step to revolutionize the Indian market for catering to very culture of the Indian Territory with a wide array of diversified off-road vehicles designed exclusively for our elite customers and various utility use. Polaris India has a strong network of 16 Dealerships, 10 PRS (Polaris Riderz stop) & 20 Polaris Experience Zones (Off Road Tracks) to take the off road riding culture way ahead. They are state of the art and offer a workshop for service. These dealerships located at Ahmedabad, Bangalore, Chennai, Cochin, Dehradun, Guwahati, Hyderabad, Indore, Jaipur, Srinagar, Kolkata, Lucknow, Ludhiana, Mumbai, Dimapur and New Delhi.

Information about line of Polaris products, apparel and vehicle accessories are available at www.polarisind.in or from authorized Polaris India Dealers.

About Polaris Industries Inc.

Polaris is a recognized leader in the powersports industry with annual 2013 sales of $3.8 billion. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGERĀ® and RZRĀ® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.

Polaris is among the global sales leaders for both snowmobiles and off-road vehicles and has established a presence in the heavyweight cruiser and touring motorcycle market with the Victory and Indian Motorcycle brands. Additionally, Polaris continues to invest in the global on-road small electric/hybrid powered vehicle industry with Global Electric Motorcars (GEM), Goupil Industrie SA, Aixam Mega S.A.S., and internally developed vehicles. Polaris enhances the riding experience with a complete line of Polaris Engineered parts, accessories and apparel and Klim branded apparel.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol ā€œPIIā€, and the Company is included in the S&P Mid-Cap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime at www.polaris.com.

The Product Line Available:

SportsmanĀ® ATVs Polaris Sportsman range of ATVs is the best way to enjoy the outdoors. They are affectionately called quad-bikes. Through rain or snow, flat or hilly terrain, our ATVs perform at optimum levels no matter what the region or the season. It is available in premium (high quality performance), 2 ā€“ Up (double seater) and value (more affordable) ranges.

Polaris RANGER RZRĀ® Side by Side: Polaris Ranger RZRĀ® Side by Side is the only sport utility off-roader which is exclusively built for off-road activities. Polaris off-roaders deliver a razor sharp performance every time. There are four variants available: Only Trail (exclusively for hilly/mountain terrain), only Sport (for dune-surfing and riding in open spaces), only 4 Seat (worldā€™s first 4-seater Side by Side) and Only Xtreme (Premium performance under all conditions).

Snowmobiles: Polaris snowmobiles promise to generate much excitement in India. They are available in Adventure, Crossover, Performance, Deep Snow, Trail Luxury and Utility ranges.

Polaris Range of Multi Utility Vehicles: The range of off-road vehicles offered by Polaris is undoubtedly one of the best in the market. It is designed to perfection for providing the maximum power, durability, higher loading capacity and superior manoeuvrability. The easy to use, hardworking multi-utility range of vehicles by Polaris is built specially for extreme performance and sturdiness. They are used in various industries as below

Defence & Police: Polaris Military vehicles are the solution for easy movement of military personnel in tough off-road terrains like hills, forest, snow, water, marshy land, desert, rocky land etc. Built to match the tough working of the Defence and Police, reaching the unreachable, achieving the impossible has become easily attainable with the range of Polaris Vehicles. Polaris ā€œLight Tactical Vehiclesā€ are most suitable for anti-insurgency, anti-terrorist & anti-naxal operations for quick movement in guerrilla war operations.

Agriculture: More ploughing power, tougher built, higher loading capacity, better manoeuvrability, and easy to handle, the agriculture range provides the option of achieving the maximum and best results for all farming needs.

Construction: The versatile, dependable and durable construction range helps in making the difficulties of construction easy. Designed for extreme conditions, these workhorses are available in a range of models to suit every requirement.

Tourism: Explore the unexplored, create new possibilities and enjoy the beauty of nature with the maximum comfort provided by the tourism range of Polaris.

Forest Patrolling: Ideally suited for deep jungles, marshy lands and rough terrain, Polaris range of vehicles will easily go in such areas. Forest Patrolling Range of Polaris will make sure that the journey is filled with possibilities and comfort.

Mining: Specialised designs, extreme power, higher loading capacity and easy to use Polaris Mining Range helps you in utilizing the available resources to give you maximum productivity with ease.

Adventure: Explore what few dare to explore, make the impossible possible, Experience the new definition of adventure created by the adventure range of Polaris.

Coastal Patrolling and Beach Rescue: Safety sees a new high with the Polaris range of beach rescue vehicles, which dare to go into the marshy lands reaching out to the aid of the needy right on the spot, in a faster and more efficient way.