Porsche ambassador Maria Sharapova face of 2014 FTBC campaign
Brand Ambassador for Porsche AG, Maria Sharapova is the face of 2014 â€˜Fashion Targets Breast Cancer Campaignâ€™ (FTBC). FTBC is a charitable initiative of the Council of Fashion Designers of America (CFDA).
A not-for-profit trade association, it was founded in 1962 and has since led initiatives. 450 of Americaâ€™s foremost fashion designers are members.
Porsche joined in to celebrate the Fashion Targets Breast Cancer Campaign launch alongwith the 20th Anniversary at The New Museum, NYC. The occasion was timed just prior to US Open, as Sharapova returns to court. the tennis star has been Brand Ambassador to Porsche AG since April 2013, and is part of the automaker’s worldwide communications campaign. She was present at the new Porsche Macan showing at the Los Angeles Auto Show last November.
FTBCâ€™s 20th Anniversary celebration sponsorship reflects Porscheâ€™s support of Mariaâ€™s passions, apart from associating with the luxury fashion community. Porscheâ€™s commitment to sponsor the campaign NYC meant much to the tennis ace, and reflects Porsche’s dedication to the cause.
Inspired by CFDA member, Ralph Lauren in 1994 as the American Fashion Industryâ€™s response to breast cancer, until now the Fashion Targets Breast Cancer initiative has raised over $54 million for patient care. The ad campaign was shot in LA at Milk Studios by Michael Beauplet, and will run in the US from September to December.