Pre-book all-new BMW 1 Series, India launch 3rd September
Luxury car makers BMW have announced that they will launch the 1 Series in India on September 3, 2013. 1 Series will be the smallest and most economically priced luxury car here in their lineup.
To be imported into the country via the CKD route and assembled at the company plant in Chennai is what will contribute to more economical pricing. The 1 Series is slated to come in at a base price of around rs 21 lakhs. Recently, 10 lucky winners of THE DYNAMIC 1 EXPERIENCE contest drove the Dynamic 1 in Maisach, Germany in the company of Armaan Ebrahim, and Sachin Tendulkar. Buyers can pre-book the BMW 1 -Series.