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Auto makers Premier Limited are here to make a difference. They offer stiff competition to other manufacturers with the launch of RiO, a compact SUV.
This new car seats 5, and is aimed to fit in between mid-sized and bigger utility versions. It's founded on a Daihatsu model. Sourcing for the SUV will be done from China, the deal being with Zotye Group. The group already sells about 1, 00,000 units each year.
Premier Limited certainly has big plans to make its mark in the Indian auto market with plans o expanding to 100 dealers within the next 6 mths. At present, they operate with 30 dealers. To start with customers can pick from 3 versions, and colors available are black, blue, white, silver, and red. Prices would be as follows:
- basic model = Rs 5.25 lakh
- deluxe model = Rs 6 lakh (ex-showroom Pune )
Delivery of RiO begins in December 2009, so, happy Christmas shopping to the Indian consumer.
