Premier to relaunch itself in India with SUV Rio

Remember Premier Padmini? The car that ruled Indian roads for the longest time ever, was first brought in India by Walchand Hirachand Group’s, Premier Automobiles in 1955. Originally Premier Automobiles used to assemble the Fiat 1100 cars but later in 1967, they started manufacturing units in India. One can still find Premier Padmini (also known as Fiat Padmini) plying as taxis.

Then Maruti Udyog came into picture and so did foreign manufacturers which ended the reign of Premier Automobiles as the market leader in India. But, according to some reports the same company is trying to relaunch itself in India.

Indian business daily, The Financial Express reported Mr Maitreya Doshi, CMD Premier Auto, said, “It is a virgin segment. It will be a good segment to be in as there are no established players in the segment. We will by 70 to 80 dealers by April 2011 and 100 dealers by June. We are talking to our Chinese partners to bring in three to four products more into our portfolio.”

Premier is planning to launch 5 seater SUV RiO, which will be priced at approximately Rs 6 lakhs. A new assembly line has been installed at the Chinchwad manufacturing unit, where the SUV RiO might be manufactured.


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About the author

Nabanita Singha Roy

Nabanita Singha Roy

Love for a red car has with experience transformed to a detailed outlook for around the clock news from Nabanita Singha Roy. Starting out as auto blogger in 2009, her inextricable editorial approach guarantees diverse storylines for a widely enthusiastic automotive readership.

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