Tata Motors has entered into the Indonesian auto markets with the opening of a Jakarta based subsidiary PT Tata Motors Indonesia. Based on research and studies, Indonesia is a big play ground for the Tata Motors brand, which has at its disposal a wide range of products. Heavy duty trucks and commercial vehicles as also passenger vehicles make up this variety of vehicles offered by Tata.
Though the company has already set foot down in the country, it will start sale of its products in 2013 for which preparations are already underway. At the time of launching their vehicles in the market, PT Tata Motors hopes to have an arsenal of about 10 to 15 dealers to cater to sales of units, customer needs, servicing and sale of spares.
After a span of three years, the company hopes to have at least 60 dealerships, and about 100 workshops and 300 spare parts retailers. In order to help cater to the needs of the ASEAN region, the company is mulling the setup of a manufacturing plant in this region. At the 20th international Indonesia motor Show, 14 vehicles from Tata Motors which have been shortlisted for the Indonesian market will be put on display.
India auto news release: Tata Motors, India’s largest automobile company, enters Indonesia
Operations through wholly owned Jakarta-based subsidiary, PT Tata Motors Indonesia
Commercial launch and local assembly in 2013
Country-wide dealer network being established for sales, service and spare parts
Plans for development of components locally with Indonesian vendors
Jakarta, September 11, 2012: Tata Motors, India’s largest automobile company, today announced its entry into Indonesia, the largest automobile market in the ASEAN. The company has set up a wholly owned Jakarta-based subsidiary, PT Tata Motors Indonesia, and will foray into both passenger and commercial vehicles.
Indonesia is a key market for Tata Motors, which has a wide range of products from small cars to buses in passenger vehicles and from 0.5T mini-trucks to 49T heavy trucks in commercial vehicles. The company will begin to launch its products in 2013, for which extensive preparations are now on.
Speaking in Jakarta, Mr. Ravi Pisharody, Executive Director (Commercial Vehicles) of Tata Motors, said, “Our portfolio is globally benchmarked. We are confident that our vehicles will be a smart choice for the discerning customers of Indonesia. Based on customer feedback, we will progressively introduce relevant passenger and commercial vehicles, backed by appropriate distribution and service infrastructure such that we are closest to our customers.”
Elaborating on the plans, Mr. Biswadev Sengupta, President Director of PT Tata Motors Indonesia, said, “Our research is showing that there is a large opportunity for Tata vehicles in Indonesia, with operating conditions and customer needs being very similar to those in India. We are very confident of providing smart mobility solutions. At present, our focus is in creating a very robust service and spares support network.”
By the time of the launch, PT Tata Motors Indonesia will have about 10 to 15 dealers nationwide, offering sales, service and spare parts. Over a period of three years, the company will set up a country-wide network of about 60 full-service dealers, about 100 other workshops and about 300 more spare parts retailers.
The company is also evaluating options for setting up a manufacturing base in Indonesia to serve the country and the ASEAN region. Significant investments will also be planned for component localisation.
The company is participating in the 20th Indonesia International Motor Show, starting in Jakarta on September 20. The company will display 14 Tata passenger and commercial vehicles, being considered for introduction in Indonesia progressively. The display includes a special green pavilion of Tata CNG vehicles, whose need is growing in Indonesia.