6 lakh cars on Pune roads, important for Indian auto market

Mahindra First Choice Services (MFCS) recently inaugurated its 4th workshop in Pimpri, just outside of Pune. Vijay Kumar, President, Bajaj Allianz General Insurance Company Ltd., and YVS Vijay Kumar, CEO, Mahindra First Choice Services were in attendance.

Mahindra First Choice ServicesMFCS operates 28 Company owned Company Operated (COCO) workshops across India. Mahindra First Choice Services has 3 other COCO workshops at Bawdhan, Hadapsar and Hinjewadi in Pune.

IT and culture capital of Maharashtra, Pune has a car population of over 6 lakhs and is a strategic city for the company with further plans to improve presence here through its Franchisee Owned Franchisee Operated (FOFO) route. With auto sales slow here, it’s imperative that dealerships diversify to survive difficult times. Revenue base needs to be varied to combat decreasing income and be viable during new-vehicle sales slowdown.

Dealerships keep revenues flowing through after-sales maintenance and repair work, as well as finance and insurance, spare parts and accessories, and used-vehicles so as to mitigate risk. It is found dealership revenue contributions are as follows: service (29%), new-vehicle sales (28%) and spare parts (14%). As such, it comes as no surprise that Mahindra First Choice Services (MFCS)is keen in expanding its footprint as a profitabel business venture under M&M’s aegis.

Mahindra First Choice Wheels Ltd. (MFCWL) recently expanded its footprint in Assam to 6 dealerships inaugurating its Universal Automobile dealership at Dhapkota (Near RRL Gate ) NH 37, Jorhat. The company’s North East business activity now includes 14 dealerships, which will expand to 20 outlets by 2014 end.

Mahindra & Mahindra Ltd last week announced free service and health check-up camp for Alfa and Gio owners from 16th – 19th June, 2014 at Mahindra dealerships in Rajasthan. A free service camp Maxximo Mini Van customers was organized from 16th – 18th June, 2014 at Mahindra dealerships in Bihar and Jharkhand.