Pune traffic police sings to Kolavari Di tune for inducing road safety (Video)
Among many other things, Pune is also known for the large number of two wheelers and cars plying on it’s roads. With very less roads, the scene out there is chaotic most of the time during the day. Traffic cops are at work all the time but still there are jams and accidents. To help citizens, Pune Traffic Police have come-up with a unique video, which is sung by them in Kolaveri Di style, and at the same time gives traffic safety points.
Kolaveri Di was a hit single sung by Dhanush. It has over 72 million hits till date. The Pune Traffic Police version of the song was uploaded on Facebook only recently, but was released back in February 2012, when their website www.punetrafficpolice.gov.in was launched. It draws the attention to drivers/riders who fail to follow traffic rules on the streets of Pune. Sung in both Marathi and English, the jingle creates awareness to the use of helmets, crossing at zebra crossings and the ill effects of haphazard and rash driving, non obeyance of traffic signals and driving while speaking on a cell phone.
Vishwas Pandhare, Deputy Commissioner (Traffic) and Vijay Palsula Inspector (Planning and Administration) along with two non police officials are instrumental behind this novel gesture and the song lasts 3 minutes and 20 seconds during which it harps on one point that ‘Why this accident’, Why this pollution’, ‘Accidents bring tears while Safety brings cheers’ and many more. The jingle is sure to spread quickly among the youth, inducing them to pay closer attention to traffic rules. You can watch the video below, along with the original version of Kolaveri Di.