Ram 1500 wrap for headquarters to celebrate ‘Truck of the Year’ award
Ram Truck this week unveiled a 145-foot-wide-by-155-foot-tall building wrap on the tower of the Chrysler Group LLC headquarters in Auburn Hills, Mich. in celebration of Ram 1500 being named Motor Trend’s “Truck of the Year” in 2013 and 2014.
“Half-ton truck customers have been asking for a diesel engine and Ram is the only truck manufacturer to answer the bell and deliver not only best-in-class fuel economy, but also 9,200 pounds of towing capacity,” said Reid Bigland, President and CEO – Ram Truck Brand, Chrysler Group LLC. “In a brutally competitive truck industry, the Ram 1500 is the only vehicle to ever win Motor Trend’s Truck of the Year award two years in a row, reaffirming the fact that we have the best truck on the road.”
The wrap image shows a 1500 front end coming across a truss bridge. Placed on the west side of the Headquarters Tower facing the main entrance to the company’s Auburn Hills Complex and Interstate 75 ensures it looks staright at 140,000 motorists passing their way each day.
Ram Truck advertising agency, The Richards Group of Dallas designed the image. IM Branded of Rochester Hills, Mich., produced and installed the building wrap. The building wrap covers 10 floors of the 15-floor Headquarters Tower. The image used is 40 feet wide by 55 feet tall and takes up 4 floors of the building, and took four days to install