60 years of togetherness, Red Cross and Land Rover
Land Rover’s association with the British Red Cross began 60 years ago followed by the International Federation of Red Cross and Red Crescent Societies (IFRC).
Back in 1954, the automaker supplied a Series 1 Land Rover to British Red Cross in Dubai as a mobile dispensary. Over the years, loan and donation of 120 vehicles, and humanitarian aid to almost a million people has paved the way for a better tomorrow.
2014 is also the year IFRC celebrates over 150 years of humanitarian work. Land Rover supported celebrations at a Royal Garden Party at Buckingham Palace. Land Rover celebrated its 60th birthday in 2008 by donating 60 vehicles to Red Cross for delivery of vital supplies and emergency response.
“Journey of Discovery” expedition in 2012 focused on a sustainable water and sanitation project in Uganda through fund-raising over an 8,000-mile expedition to Beijing by the 1 millionth Land Rover Discovery built at Solihull. The 50-day journey successfully generated £1 million for the project alongwith raising awareness.
The partnership between both was further extended by five years earlier in 2014 and is working towards creating opportunities for 12 million people in JLR’s local and global communities by 2020. Land Rover vehicles aid Red Cross and Red Crescent Societies access remote territories to reach and support vulnerable.