Red Bull Racing is now Infiniti Red Bull Racing. Nissan’s luxury brand, Infiniti has bagged title sponsorship deal for an undisclosed amount. Infiniti name will be prominently emblazoned across the Red Bull race car from next season.
Red Bull Racing Team, winners of Constructors’ title for past three years, have been associated with Infiniti since March 2011. The new alliance will further cement Infiniti’s endeavor to add to its collaboration with Red Bull Racing as the team will be testing Infiniti Scratch Heal paint for aero properties while it has also tested KERS batteries that were developed by Infinity parent company Nissan.
The new alliance was announced on last Sunday at season ending Brazilian Grand Prix which saw Sebastian Vettel receive his third consecutive driver’s championship title while Red Bull Racing received their third consecutive constructor’s championship title.
This 3 year partnership will benefit the luxury automaker in a number of ways as they are major technical partners for the Red Bull Racing Team. It will help in expanding their market share as the company gets set to expand their markets to countries where F1 is dominant.
Infiniti is set to enter new markets of Brazil and Hong Kong from 2014, while in India, Nissan has spoken about launching Infiniti on more than one occasions. Infiniti will also helping Red Bull to develop Energy Recovery Systems specified by the 2014 F1 competition rules.
INFINITI TO BECOME TITLE PARTNER OF RED BULL RACING FROM 2013
25 Nov – Red Bull Racing is pleased to confirm today that it has agreed a four-year extension of its partnership with Infiniti, the premium automotive brand from Japan, which first began in March 2011.
The increased agreement will see Infiniti become title partner from 2013, meaning Red Bull Racing’s team name will become Infiniti Red Bull Racing from the start of next season.
As part of the expanded partnership, Infiniti’s involvement with the team will evolve from being purely commercial to a relationship that is more technologically focused, as the two companies will join together on a number of engineering and development projects.
Johan de Nysschen, President of Infiniti said: “While our first 24-months have been very beneficial to both parties, our new increased relationship will bring increased advantages to Infiniti and Red Bull Racing. As title sponsor, Infiniti Red Bull Racing will help us garner even more worldwide exposure for our brand, products and technology.”
Red Bull Racing’s Team Principal Christian Horner added: “Red Bull Racing and Infiniti have been working on a number of initiatives since the start of our relationship in 2011. During that time, Infiniti has demonstrated significant technical prowess and I’ve been impressed by the depth of the wider engineering capabilities of the Nissan Motor Company. In terms of marketing, Infiniti has leveraged their involvement with Red Bull Racing and Formula One extremely effectively to become much better known in a short space of time. These two attributes make Infiniti the ideal title and technical partner for Red Bull Racing.”
Adrian Newey, Red Bull Racing’s Chief Technical Officer commented: “Formula One presents immense design and engineering challenges on a daily basis. Having a committed technical partner like Infiniti gives us a great platform for working together on technical projects, such as the Energy Recovery Systems for the 2014 season.”