Renault Duster September launch, assembled in Indonesia by Indomobil
Renault and Indomobil have signed an import and distribution agreement whereby Renault will be launched in Indonesian markets. The company will be represented through PT…
First cars will launch in September 2013 and Duster will be the first model to make its presence felt with Koleos and Megane RS following suit soon after.
The Duster will see local assembly in Indonesia by Indomobil and will be fitted with its 1.5 dCi engine. This engine is noted for its performance and high standards of fuel efficiency and will be seen as a major promoter of Renault in Indonesia which is noted for its stringent emission norms and where proficient fuel efficiency is a major contention for buyers.
Indomobil will form a vast distribution network and are aiming at 45 showrooms by 2016. Indomobil has been partnering with Nissan in Indonesia ever since 1981 and has helped the company capture a market share of 6% at the end of 2012. Partnering with Renault is part of the plan to make Renault one of the top European brands by the year 2016.
Renault and Indomobil partner for success in Indonesia
First cars to launch in September 2013
Duster to lead the way with Koleos and Megane R.S.
Indomobil to build distribution network
Ambition: to make Renault one of the top European brands by 2016
Carlos Ghosn, Chairman and CEO of Renault, and Jusak Kertowidjojo, President Director, PT Indomobil Sukses International, Tbk, signed a partnership agreement today to launch Renault on the Indonesian market.
Renault will lay a strong foundation for future growth by first introducing Duster, locally assembled in Indonesia by Indomobil. Duster is the spearhead of the Group’s international development and an iconic model that will give high visibility to the brand. Duster is the n°1 model of the Renault Group in 2013 and winner of numerous awards around the world.
Duster will be equipped with the best-in-class 1.5 dCi engine, the “global growth engine” of the Renault-Nissan Alliance which drives one out of three Renault vehicles sold worldwide, from Twingo to Laguna. This engine is considered to be a benchmark in its category for performance and fuel efficiency. It will be a brand and image promoter in Indonesia, a country with increasingly stringent emissions regulations and where fuel economy is one of the top buying criteria.
Along with Duster, Renault will commercialize the premium Koleos SUV and the status-enhancing Megane R.S. These models will help to build the Renault brand as a distinctive choice in Indonesia with an emphasis on engine performance, premium image and technology.
At the same time, Indomobil will be building up a tailored network to deliver an enriched customer experience, aiming for 45 showrooms by 2016 and increasing thereafter. Indomobil, Nissan’s partner in Indonesia since 1981, has helped Nissan to attain market share of 6% to 67,000 units at the end of 2012.
Today’s partnership announcement marks the first step in Renault’s development in Indonesia. Starting in 2015, Renault will launch tailor-made products for localized assembly that will cover the heart of the Indonesian market.
Indonesia is currently leading the growth of South East Asia with a population of 250 million and a TIV of 1,100,000 in 2012 (+25%). Indonesia, a country that has 36 vehicles per 1000 residents, is one of the most promising automobile markets in the world.