Renault Duster sales cross 150,000 units in France
Completely owned subsidiary of Renault, Romanian automaker Dacia, has received resounding response to their cars in France. Ever since launch of the Logan model in 2005, the company has sold a total of 600,000 cars in the country and is currently the fourth largest auto brand in the French market.
During the 9 year period 2005 to 2014, that Dacia brand has been in France, the company has sold a total of 232,000 units of Sandero, 150,000 units of Duster SUV, 100,000 units of Logan MCV and 57,000 units of Logan. The Sandero was at the top of the list of best sold passenger cars in France.
Ever since June 2005 with the launch of first generation Logan sedan, the company has come a long way increasing their portfolio to 7 models as on date. These include the Logan, Logan MCV, Sandero, Duster, Lodgy, Dokker and Dokker Van which are primarily targeted to individual car buyers. Each of these models is seen with exclusive cabin space and host of on board equipment thus appealing to the luxury loving French buyer.
In just 9 years in the country, Dacia reached the fifth position in 2013 and ranks at fourth position at the end of April 2014. Its importance as a well loved brand in France is evident from the attendance at the annual Great Dacia Picnic held each year.
This year, the sixth annual Dacia Picnic is being held on Sunday June 29, 2014 at Domaine de Courson in Courson-Monteloup. Open exclusively to the Dacia community in the country a record number of participants are expected to attend. The Dacia fan following of over 220,000 strong on Dacia France Facebook page is also testimony how much the brand is revered in the country.
Duster SUV is developed by Dacia. In India as well, it is one of the best selling SUVs today. Recently Renault India crossed the milestone of selling 100,000 units of Duster’s in the country, with a special edition, price of which starts at Rs 9.9 lakhs. Renault Duster was launched in India back in July 2012.
Not only in India and France, Duster is very much in demand globally. In April this year, Renault announced that Duster sales have crossed a record 1 million units!
Dacia reaches threshold of 600,000 sales in France
In less than nine years, Dacia has won over 600,000 customers in France.
The 600,000th Dacia sold in France was a Sandero.
Less than nine years after launching Logan in France, Dacia has passed the milestone of 600,000 vehicles sold in France.
To date, more than 232,000 Sanderos, 150,000 Dusters, 100,000 Logan MCVs and 57,000 Logans have been purchased in France since the various models were launched.
Dacia: a French success story
First launched in France in June 2005 when Logan was released, the Dacia brand has gradually helped to change the landscape of the French automotive industry by proposing a new way to go motoring.
Dacia offers a streamlined range of vehicles, which initially targeted used-car owners, featuring an unbeatable value in terms of their cabin space and equipment specification.
In just nine years, Dacia has carved a spot for itself in the French market, rising to fifth position in 2013 despite the fact that it caters almost exclusively to individual car buyers.
Its popularity has not waned since: as of the end of April 2014, Dacia ranked fourth in year-to-date sales to individuals in France. Sandero is the best-selling car to retail customers in the country.
In addition to its sales performance, the Dacia brand exemplifies certain shared values for its customers, creating a strong sense of community.
The best example of this is the attendance at the Great Dacia Picnic in 2013 which attracted more than 15,000 participants. The 2014 Grand Picnic will take place on Sunday, June 29, and a record number of participants is once again expected.
Online, more than 220,000 Dacia fans follow the brand via the Dacia France Facebook page.
The Dacia range of seven vehicles (including one LCV) is currently the youngest in Europe.