Renault Duster vs Ford EcoSport: Unstoppable Explorer vs Urban Discoveries
Renault Duster and Ford EcoSport are known rivals. India has seen the launch of Duster SUV, but awaits the launch of EcoSport. Ford India went live with their first official campaign of EcoSport SUV in the form of EcoSport Urban Discoveries, two days back. On a very similar note, Renault India begun looking for their Duster Unstoppable Explorer earlier today.
Renault Duster’s sales figures in India speaks volumes about the compact SUV. In India, Duster enjoys the privilege of being the first of its kind in the segment, ever since it was launched in July 2012. Of the 42,347 car’s sold by Renault India in the July 2012 – Feb 2013 period, 32,875 units belong to Duster. Some say Duster sales grew in number because it has no worthy opponent, yet.
Ford India is close on the heels of launching the EcoSport in India. Once launched, EcoSport will commence its rivalry against the Duster in India. Duster and EcoSport are already fighting for supremacy in Brazil. As far as sales figures for 2012 are concerned, Renault Duster outnumbered Ford EcoSport by 46,893 to 38,284. But the story in 2013 is different. For Jan 2013, Duster sales in Brazil stood at 3,695 units, whereas that of EcoSport stood at 6,367 units. The report for Feb 2013 is also similar. In the first 15 days of Feb 2013, Duster sales stood at just 743 units compared to EcoSport’s 2,757 units, reports bestsellingcarsblog.
Obviously, Renault India would not want Duster sales to be hampered, as they have been in Brazil, due to EcoSport. So, when Ford India announced a new campaign for EcoSport called Urban Discoveries, their single largest product experiential pre-launch campaign for their fans, Renault India too initiated something similar on twitter – Unstoppable Explorer. The battle has begun.