Renault F1 drive in high gear in India: A chance to win a 2012 Indian Grand Prix Paddock Pass
With formula one coming to India, Renault has taken up the responsibility to educate the people about this racing event. Through its program lasting for…
With formula one coming to India, Renault has taken up the responsibility to educate the people about this racing event. Through its program lasting for period of 10 weeks, the brand will be promoting the racing experience among fans and general public alike. To accentuate the thrill of racing, Renault will be putting of display a Formula 1 car which has been designed by the company itself. The car will be stationed so as to allow individuals to click pictures and take a closer look at the design of the racing vehicle.
Prospective customers can experience a package of sport and luxury, when they test drive the Renault Scala which will also be available for the duration of this event. Apart from this Renault will also providing innovative gaming arenas where interested people can take part in a racing encounter with friends.
People will have the opportunity of winning Paddock Passes promoted by Renault for the Formula 1 race taking place in Delhi. In order to do so one needs to upload a recording of them imitating a Formula 1 car ripping round the circuit. Lucky winners will be able to win Paddock passes for the 2012 Indian Grand Prix.
India auto news release: Renault’s legacy of Formula 1
Renault is a French vehicle manufacturer established in 1899. The company is known for its role in motor sport and its success over the years in rallying and Formula 1. Renault Sport F1 is the division established by Renault to represent its interests in the FIA Formula One World Championship and is tasked with designing and building optimized engines that can be fully integrated into a chassis package by carefully selected partner teams.
Equipment: The current power plant, codenamed the RS27, is a 750bhp V8 engine with a capacity for 18,000rpm.
In 2012, identical units are supplied to four partner teams:
1. Red Bull Racing
2. Lotus F1
3. Caterham F1
4. Williams F1
For 35 years, Renault and Formula 1 have been pursuing a common goal: to push back the limits of motor sports and technology. After going back to its core expertise as an engine-provider in 2011, Renault thus powers the four mentioned teams in 2012, amounting to one third of the grid.
2. Formula 1 in your City:
With the advent of Formula One fever creeping into major cities in India, Renault is here to personally offer the magnificence of Formula One to 10 cities across India. The engagement activity is spread over a period of 10 weeks, and will cater to Formula 1 enthusiasts as well as potential Renault customers.
The event schedule is as follows:
The Mall Activation consists of a series of offerings that aim to attract and engage the audience and maintain a potential customer database. The following are the various offerings of this activation:
1. Formula One car display:
Renault is here to bring forth the excitement of an actual Formula One Car, designed and constructed by Renault with its ground breaking technology. Enthusiasts can take a close look at the stationed car and also take photos of it for their pleasure. This is a rare opportunity to experience first-hand what an actual full size Formula One car looks like. The icing on the cake is the fact that this car is powered by Renault, which powers top manufacturers of Formula 1 racing such as Red Bull Racing, Lotus F1, Williams F1 and Caterham F1.
2. Renault Car display:
Sports enthusiasts can also get an opportunity to check out the highly acclaimed Renault Scala, and speak with the support staff present there about its various features. Interested buyers will receive a personalized Test-drive invite to suitable dealers in the city. Thus, the visitor can thoroughly experience the mélange of sport and luxury bundled into one majestic beauty – Renault Scala.
3. Formula 1 Playstation gaming:
The thrill of Formula 1 can be brought to life at the simulated gaming arena, where friends can race against each other in a split screen format, with usage of steering and brake controls. The embedded speakers will be able to emulate a true sonic experience for the gamers, alongside top-notch animation technology.
4. Engagement contest:
This contest is open to any person who can put on a good show by recreating the sound of a Formula 1 car in action. Interesting and unique attempts will also be recorded and uploaded to Renault’s facebook and youtube page.
3. Log onto Facebook and get a chance to win a Paddock Pass
The Indian GP is all set to unfold at the Buddh International Circuit on 26th, 27th and 28th October in Gurgaon. Tickets are indeed expensive, but Renault India offers F1 enthusiasts an opportunity to win a free Paddock Pass to experience it all happen from a stone’s throw away.
The contest is a simple, yet challenging task.
All one has to do is record a video of themselves imitating the sound of a Formula 1 car ripping the circuit, and the best entries will be entitled to a Paddock Pass.
Interested participants can send in their entries here: http://on.fb.me/VUhZWs
This is one opportunity to make optimum use of one’s webcam and vocal chords to win a chance to watch the Masters of Speed ‘live in action’, right here in India!
4. Gratification – A happy customer is a happy brand: Renault
1. Paddock Passes are up for grabs for the best contest entries
2. Branded T Shirts and Caps from Renault will be gifted to good Formula 1 car imitation attempts.
3. Potential buyers will go home with a great experience of brand Renault, after a good experience in the mall.
4. Formula 1 enthusiasts will retain the lifelong thrill of getting to see a real Formula One car, up close and personal.