Renault India aims for a 5 percent market share by 2016
Renault India Pvt Ltd, a fully owned subsidiary of Renault SAS France, has a lineup of 5 models which includes the Fluence sedan, Koleos SUV, Pulse compact car, Duster SUV and Scala sedan in India. With these, they have a market share of 2.6% (Mar 2014). Now, with two new launches in 2015, the company aims to increase market share to 5% in the next two years.
Renault India plansÂ a new Multi Purpose Vehicle and another small car for India launch in 2015. Both of which will be added to the companyâ€™s current lineup with a view to enhance market share in the country. Renault India also plans a new Duster 4×4. This upcoming Duster AWD will be similar to the existing duster except for its four wheel drive setup and will stand apart with distinctive AWD badging and some external modifications. It will be launched in September 2014.
Renault India, which recently saw sales of Duster touch 1 lakh mark, has seen increased demand in South India. The company aims to launch new dealerships all across Kerala, with a new dealership opened at Kottayam recently. Renault India dealerships count in the state of Kerala is slated to reach 12 by December 2015 while total dealerships across India will be taken upto 175 by the end of this year.
Though the company has plans in place, their sales have been dismal post Q1 2014. In July 2014, the company posted their lowest ever monthly sales in two years. Of their five cars on offer, only Duster is generating sales. Last month, Renault India sold 2,821 units of Duster, 10 units of Fluence, 2 units of Koleos, 93 units of Pulse and 89 units of Scala.
With the upcoming Onam festival in Kerala round the corner, the company is stepping up advertisement campaigns in order to increase sales. Recently, they introduced a campaign in which 5 Renault Dusters will be offered as prizes along with free insurance and free gifts worth INR 20,000 ranging from Samsung Mobiles and LED TVs to buyers of Renault cars.
via Economic Times