Renault and Mobil 1 surprise customers with F1 experience
Automobiles and anything related to it is now customer centric every step of the way with manufacturers going that extra mile to engage with people. It comes as no surprise that Renault and Mobil 1 have presented very similar videos on that front.
Mobil 1 presented a similar real life stunt to bring unsuspecting carwash customers closer to motorsports. keeping in mind the use of Mobil 1 in passenger cars and Mobil 1 Synthetic Motor Oil inside many race engines, it’s about a personal motorsports bond. In a big surprise, as drivers exited to wait aside while their vehicle interiors were cleaned, Jenson Button drives in next in line and waits by the side of drivers who were part of this customer experience, talking with them, shaking hands, and even taking a selfie. Mobil 1’s message is ‘Get personal with Motorsport’.
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