Renault-Nissan Chairman & CEO Carlos Ghosn to reveal Datsun in India
July 15, will go down in the realms of history as the day on which Datsun made its re-entry into the automobile industry. To enter as a Nissan sub-brand into markets such as Russia, Indonesia, South Africa and India, the first Datsun model in India will be the K2.
K2 from Datsun will be a five door hatchback which will be unveiled by Carlos Ghosn, Chairman & CEO of Renault-Nissan, on the 15th of July in New Delhi. To be priced in a sub 4 lakh category, the K2 is expected to be a major player for the brand as it makes plans to expand its budget car range. The brand is estimated to play a key role in increasing Nissan’s market share while the company expects to sell 150,000 to 200,000 cars in India each year.
The new model should be available at dealer showrooms by Spring of 2014. Based on the current Micra, and at a competitive price, the company is sure that this upcoming vehicle will appeal to price sensitive Indian buyers. Post launch, the car is likely to compete with Hyundai Eon, Tata Nano, and India’s best selling car, Maruti Suzuki Alto 800.
Renault-Nissan is also working towards developing new engine which will power the Datsun small car. This engine will be completely built in India, so that they overall cost of the car is competitive. The same engine will also feature in the Renault small car which is set for a 2015 launch in India. This will be priced between $3,000-$5,000.