Renault steps up its offensive in international markets

Renault did quite well in international markets for the year 2012 which saw the group generate more than half of its sales outside Europe. Though this was a new record for the group it failed to cover up for Renault’s miserable performance in Europe which led to an 18% decline in sales. However, these results aren’t affecting the brand as it continues on its international offensive with renewed hope.

In the Asia- Pacific region, Renault has been doing well in Indian markets after expanding its lineup to include models like the Scala, Duster and Pulse. Inclusion of these models increases the lineup to five models which also include the Fluence and Koleos. Increase in dealerships in China allowed Renault to amass a 22.4% growth. The same can’t be said about Korean markets which saw a decrease of 45.1% due to problems arising from its sales network.

Renewed interest in global markets will allow Renault to project a 3% growth in 2013 while the European market is expected to showcase a decline by the same percentage. Launch of models like the new Clio, new Clio Estate, ZOE, Captur, new Symbol, new Sandero, new Logan, novo Clio and new Fluence will improve sales ratios as Renault pursues its sales strategy in global markets.