Repeat buyers for hybrid vehicles not on the rise: Will you buy a hybrid just that one time
A recent study has found that there are not too many takers for hybrid vehicles despite the fact that fuel prices are heading straight up. …
While buyers are shying away from making purchases of hybrid vehicles in the first place, a major percentage of buyers who have already purchased one hybrid vehicle will rather not opt for a second hybrid vehicle. In fact the study showed that only 35% of US hybrid car owners will chose to purchase a second hybrid. There was a 17% decline in the hybrid ownership from 2008 to 2011.
However, this survey only took into account the small percentage of car shoppers who are in the market for a new car and who are opting for hybrid vehicles. Hybrids, on their own occupy a very small percentage of the auto market. The hybrid auto market is a relatively fledgling market which needs a host of infrastructure improvements to ensure its popularity in the future.