Tata Zest Revotron 1.2 Turbocharged engine drive experience
Wizcraft International’s customer focused activation strategy ‘Revotron Lab’ is a nation-wide campaign for Tata Motors to showcase their new, Revotron 1.2T engine in the period preceding launch new cars Zest and Bolt.
Revotron Lab showcases enhanced Revotron 1.2T engine driving experience. Tata Motors’ campaign across Indian cities is taking its next gen engine to people by focusing on its tech offers to create awareness around Revotron. It brings to life engine benefits through a futuristic design for customer experience in dedicated zones in an evocative manner.
Revotron Lab’s new format exhibits a novel Binaural virtual sound experience to bring alive Revotron 1.2 Turbocharged MPFi petrol engine power, coupled with digital engagements. This online drive experience for customers pre-launch gives them a more realistic viewpoint.
Revotron experience registration through its microsite lets users create profiles linked to their Facebook and twitter accounts and online activity is uploaded to uploaded to social media accounts. Interactive Touch Glass educates customers on Tata’s new petrol engine benefits.
Revotron merchandise is being offered to participants.
Delna Avari, Head Marketing Communication, Passenger Vehicles Business, Tata Motors says this is an exciting technology story narration for high impact and engagement through Revotron Labs, multi-drive-mode game, holograms and unique digital and on-ground activations. Revotron Lab’s 5 leg 14 city journey rolled out on 4th July as it advances through Delhi, Mumbai, Bangalore as well as Ludhiana, Jaipur, Kolkata, Pune, Ahmedabad, Lucknow, Chennai, Indore and Cochin, amongst others.
Further Read – Tata Zest AMT diesel Review – Aptly named!